With every member of the team intrinsically linked to club culture, and Too Gallus born out of club night poster design, this was a dream-come-true collaboration. The world-renowned V&A Design Museum tasked us to create an identity that spanned club culture from the 1960s to today — decade by decade. Designing a flexible four-part identity that stretched pivotal points in clubbing, we explored and activated era-specific elements to bring these four decades to life. Our graphical device took the ubiquitous neon light ephemera into the virtual space. We then used modifiers of hue, intensity, structure, and additional elements to differentiate the decades playfully.