Live Lightly, Feel Free
With 3 walls as your canvas, a 2 week deadline and creative control, how do you transport a captive audience to another world. That was the question from Royal Enfield to Too Gallus.
By harnessing the 270 degree projection mapping at the Aures, Too Gallus set out to create a truly immersive experience, visually articulating not only where the flying flea is destined to be found but personifying the feeling of driving it. A feeling of lightness, or weightlessness, of being in a flow state with a new generation of electric motorcycle.
Motion Graphics
3D Animation
Experiential Design
Step 1
Taking over Aures London, we used 270-degree screens to craft a truly immersive experience - capturing the essence of the urban landscapes where the Flying Flea thrives as a modern city bike and personifying the feeling of driving it. Visually articulating a feeling of lightness, of being in a flow state with a new generation of electric motorcycle.
