Our rebrand for Trakke bags was about creating clean utilitarian design, as sleek and functional as their bags. With a project that spanned brand strategy, identity, photography and packaging design it was essential to create an interesting yet flexible strategy that Trakke could employ across their assets.

Using militaristic type blended with structured typographic grids allowed us to create a flexible and adaptable identity with a no nonsense approach, all underpinned with their stunning brand orange.

On top of this we also defined a new visual language for the iconic bag manufacturer, recontextualising the situations and landscapes in which their bags might be found.