With a position firmly in the world of luxury spas, we developed a tone of voice that reflects the feeling of indulgence with no intricate detail spared. Our inspiration came from the winding cobbled streets of Montmartre, with a French touch across the entire brand narrative. Bringing the indulgence of the spa to the home, the brand's touchpoints, from the envelopes to the glass designs, exude elegance and ultimately contextualise the resulting serenity. Biophilia comes into the final touches of the brand with a considered colour palette and floral motifs throughout.